Via long term branding, stimulating joint co-operations and the development of on brand products, they focus on reaching their target groups:
- More visitors (both national and international, long and short stay) to the city, standing for more wealth, employment and reinforcement of our brand.
- Inhabitants are ambassadors and influencers and therefore important for overall branding. Leiden region should be a good place for living, working and recreation.
- More organisations/companies establishing in our region and extension of companies will lead to a larger economical spin off and emphasizing the value of Leiden as a brand.